Former Globus family of brands Head of Marketing APAC, Chris Fundell, has announced the launch of Strativate Marketing, a new business centred around fractional CMO leadership he hopes will shake up travel marketing for small to medium enterprises.
Fundell lists services of Strativate as strategic planning, growth identification, and full delivery through top-tier internal and external resources.
“The tourism industry is undergoing a transformation with traveller expectations continually evolving – mixed media modelling touchpoints dominate the customer journey, and competition, both local and global, is fiercer than ever,” Fundell told travelBulletin.
“For many small to mid-sized tourism operators, these changes bring new opportunities, but also new challenges – hiring a full-time CMO is often out of reach for lean teams or growing businesses, but the need for senior strategic guidance has never been greater.”
While the focus for Strativate Marketing will be on small to medium businesses, Fundell said established brands looking for guidance could also benefit.
The website for the new business is live – CLICK HERE.
