The appointment is part of a restructure undertaken by the cruise line to commit more resources to the local market.
Reporting to newly installed Regional Director Beth Stolyar – who was previously the local sales chief – Fruin will now lead the cruise line’s sales strategy and trade engagement, working with agency partners, key accounts and industry stakeholders to support greater brand awareness.
In addition, her remit will also include providing greater support sales development and training.
“Kirsty’s deep understanding of the cruise and expedition sector, combined with her strong trade relationships and commercial expertise, makes her a valuable addition to the Swan Hellenic team,” Stolyar said.
“We are excited to have her lead our sales efforts across Australia and New Zealand.”
Swan Hellenic poached Fruin from rival HX Expeditions, where she had been Key Account Manager for only nine months.
She has also worked at Royal Caribbean, Fred. Olsen Cruise Line and The Travel Corporation, where she held leadership and account management positions across the UK and international markets.
According to Swan Hellenic, Fruin has “a proven track record developing high-performing sales strategies, leading teams, and building long-term, mutually beneficial relationships with the travel trade”.
