As foreshadowed by earlier Travel Daily reporting, Flight Centre Travel Group (FCTG) has pushed the play button on its World360 Rewards loyalty program, a free-to-join initiative that lets members earn points across aviation, cruise, land touring, hotels, and more.
Members can redeem those points as either full or partial payment for holidays, as well as to access deals through a new custom-built rewards store.
There is also an optional member-plus tier that Aussies can opt in to at a cost of $249 a year, which unlocks perks like airport lounge access, delay protection and 15,000 bonus points.
Flight Centre, Travel Associates and Cruiseabout are the initial participating brands, with the program boasting more than 300 partners, including outside of travel such as ANZ and Bupa.
“With World360 Rewards, you earn points on every flight, every fare class, every airline, as well as all the other important parts of your holiday booking including hotels, cruises, tours and experiences,” Flight Centre Global Leisure Chief Executive Officer James Kavanagh (pictured) said.
“It’s a no-regrets move where you can double and even triple-dip on the value of your whole holiday booking; earn World360 Rewards points, on top of earning any airline miles and credit card points,” he added.
Kavanagh also stressed FCTG’s new loyalty program was not designed to compete with the major airlines.
“There are a number of well-established airline loyalty programs out there and we know Aussies have a deep love for these,” he explained.
“The gap we identified is in making sure travellers are rewarded for the whole travel journey with more choice and opportunity to not just earn but redeem points across the whole holiday experience.”
To celebrate the launch, members can earn triple points with select partners including Air New Zealand, Norwegian Cruise Line, Trafalgar, and more.
World360 Rewards is available to download from the iOS App Store and Google Play Store.
