SINGAPORE Tourism Board (STB) and Flight Centre Travel Group (FCTG) have joined forces in a global partnership to drive visitation to the country via the company’s global network.
The three-year memorandum of understanding encompasses FCTG brands in Australia, as well as Canada, New Zealand, South Africa, the United Kingdom, and the United States.
The announcement was made yesterday, with the signing of the MOU between FCTG Chief Executive Officer Graham Turner and STB Chief Executive Keith Tan at the company’s Brisbane head office.
In addition to mono-trip holiday packages, dedicated stayover packages will be developed to specifically entice visitors to stay and experience Singapore before continuing their long-haul journey.
Aside from joint marketing campaigns, the partnership will set aside support for FCTG consultants to develop knowledge about Singapore through training and famil experiences.
The multi-million-dollar MOU is FCTG’s first global agreement with a destination partner since the pandemic, and the first time STB has entered into such a partnership with a travel company.
“This MOU underscores just how much FCTG values Singapore as a major player in the Asia-Pacific travel market,” Turner said.
“Now that more of this region’s carriers have resumed routes through Singapore, FCTG is excited to work with STB to cast the limelight back on the city and remind the world just what a spectacular travel destination Singapore is.”
Tan said Singapore’s international visitation numbers are on track to meet pre-pandemic levels, with the partnership with FCTG to play an integral role in supporting those tourism recovery efforts.
“We look forward to showcasing the wide range of new experiences, attractions, infrastructure and events in Singapore to travellers around the world, via FCTG’s global network, and we can’t wait to welcome them back to the Lion City,” he added.