Finnair brokers last-minute deal with Sabre

THE turbulent business relationship between Finnair and Sabre took a turn for the better this week, with the pair agreeing to terms on a new distribution deal beyond 30 November.

The prospect of a renewed agreement appeared bleak earlier this month, when Finnair declared its content would no longer be visible for agents from 01 December, however, a quiet update from the carrier indicted the two companies managed to agree to terms that were suitable for both parties.

“Finnair and Sabre have come to mutually acceptable terms related to the distribution agreement and will continue cooperation,” a statement from Finnair confirmed.

“This means that previously announced removal of Finnair’s content will not
take place and our content will continue to be available, we are happy to continue our
partnership with Sabre and will further develop it with NDC distribution expected to go live soon,” the airline added.

Contract issues first emerged three years ago when the duo failed to reach a deal over a new agreement, with the relationship ebbing and flowing throughout the intervening years, culminating in a resolution in June 2020.

However, it looked as though was going to fall apart earlier this month when Finnair announced to agents it would be leaving Sabre’s distribution platforms, stating: “we understand this may cause you certain disturbances in the next period, but we will provide you with the best possible support”.

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