FIJI is becoming increasingly popular among Aussie travellers, according to Tourism Fiji CEO Brent Hill, who revealed that the country celebrated its most Australian visitors ever in a month in December 2022.
“Australia has been a really significant market for us,” Hill shared at the Fijian Tourism Expo over the weekend, adding that the country’s visitor arrival targets for 2023 are already tracking above 2019 levels in the first three months of the year.
“We were delighted to recognise in Dec, that we had the most Australians we’ve ever seen in a month in Fiji, which is really exciting. Over the previous 12 months we have achieved double the targets that we set ourselves,” the CEO explained.
Since reopening in December 2021, Fiji has welcomed over 900,000 visitors, with the one millionth tourist expected to arrive in early June. In fact, visitation rates are far exceeding Tourism Fiji’s goal of pre-pandemic recovery by 2024.
Fiji’s tourism boom is set to continue, with the announcement of Fiji Airways launching direct flights to Nadi from Canberra starting from June, as well as the addition of two Airbus A350s to its fleet.
“Our goal is to achieve a FJD$3 billion industry, we’re already making very significant strides towards that,” Hill explained.
“Our collective goal is to enhance Fiji’s position as a worldclass leisure destination. I’m really excited about where we are, as a destination the inroads that we’ve made over the last 12 months, and the possibilities that lie ahead.”