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FCTG to launch new AI Centre of Excellence

The new division will be led by travel tech wiz Adrian Lopez.

FLIGHT Centre Travel Group (FCTG) has announced the launch of its AI Centre of Excellence, led by Adrian Lopez, the company’s new Head of Corporate AI.

The new global division will focus on promoting, adopting, and integrating artificial intelligence technologies into FCTG’s corporate divisions.

The Centre of Excellence will “harness the power of AI to revolutionise FCTG’s flagship business travel divisions, Corporate Traveller and FCM, by enriching customer experiences, boosting employee productivity, and more”, the company said.

Lopez will lead a dedicated team of technical experts who will set the overall AI strategy for FCTG’s corporate brands, and ensure the company is maximising the potential of generative AI.

He has more than a decade of industry experience, and in 2014, co-founded the corporate travel tool Sam, a mobile AI-powered app which operates as a 24/7 virtual travel assistant, helping business travellers easily manage their trip.

The specialised team will implement AI best practices and provide research, support, and training, with a focus on improving efficiency and driving value to new and existing clients.

“In today’s ever-changing digital world, we recognise the tremendous potential with AI and ways it can transform our work,” Global Chief Experience Officer Corporate Brands John Morhous said.

“With his expertise, deep insights, and proven track record in technology innovation, [Lopez] will be integral to our success in this space, both today and in the years ahead.”

Lopez, located in Greece, is commencing his role effective immediately, and will report into Morhous, who is based in the United States.

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