Fashion and travel hit the runway this week at Qantas’ and David Jones’ show, celebrating their new loyalty partnership.
The event took place inside Hangar 96 in Sydney in front of a Dreamliner aircraft, as David Jones unveiled its spring-summer 25 collection to a star-studded audience and singer-songwriter Kita Alexander performed.
High-profile personalities in attendance included David Jones ambassador and supermodel Megan Gale, former AFL star Adam Goodes, former foreign affairs minister Julie Bishop, boxer Harry Garside and a raft of Australian designers including Bianca Spender and Camilla Freeman-Topper.
Executive leaders in the crowd included Dantas CEO Vanessa Hudson, Qantas Loyalty CEO Andrew Glance and David Jones CEO Scott Fyfe.
Since the new loyalty program launched three weeks ago, it has attracted 100,000 new mobile app downloads, 50,000 new members and more than 150 million Reward Points earned.
According to Glance, it is the “most comprehensive loyalty partnership” between a department store and airline in Australia.
“We know that one in two Qantas Frequent Flyers shop regularly at David Jones, and this partnership will unlock billions of points for our members and give them new ways to be rewarded,” he said.
“We’ve also seen a significant appetite from our ‘frequent buyers’ choosing to redeem their Qantas Points back on high-end fashion and homewares in addition to travel, which shows the value of this retail partnership to a broader group of Qantas members,” he added.
