The changes will see Experience Co place a greater focus on local management, with Cairns-based Jason Moore taking on the role of General Manager of Reef Unlimited.
Moore previously looked after much of the operational issues for the brand, with his promotion shoring up his management of Reef Unlimited’s tours across Cairns and Port Douglas.
He was integral in supporting the delivery of the multi-milliondollar Reef Magic, heralded as the most tech-advanced pontoon on the Great Barrier Reef.
Meanwhile, Tassie-based Ben Brown has been appointed the GM of Wild Bush Luxury, which offers eco lodges and walks across Arkaba (SA), Bamurru Plains (NT) and The Maria Island Walk (pictured) (Tasmania).
He was previously General Manager of the company’s The Maria Island Walk. The third appointment revealed is Nicole van Niekerk, who joins as Head of Marketing from a senior marketing position with Expedia Group.
The appointments follow pleasing unaudited FY25 results released in Jul (TD 31 Jul), which showed the company has enjoyed its strongest sales revenue growth since 2019.
Both its Skydiving and Adventure Experiences segments saw improved average revenue per customer, which Experience Co attributed at the time to a growing appetite for adventure travel and the ongoing recovery of international tourism.
