Experience Co revenue boom

EXPERIENCE Co has increased its revenue by 250% for the second half of 2022, representing its strongest volumes since the pandemic.

The adventure tourism operator also managed to grow its Underlying EBITDA by $2.7 million to $5.8 million, with demand from Australian and New Zealand travellers said to be a significant driver of the positive results.

“We have domestic tourists to thank for the strong rebound in our revenues in the first half and are confident that returning international guests will continue the positive trend,” Chief Executive John O’Sullivan said, highlighting the return of visitors from China, UK, USA and Japan.

“We believe the China market will be the leading inbound market for Australia and New Zealand by 2026 in terms of volume and value, and also grow on pre-pandemic levels.”

Bamurru Plains in the Northern Territory, part of the Wild Bush Luxury business, was one of Experience Co’s top performing assets. The outback sanctuary achieved a record season in 2022, and is expected to attract even more visitors thanks to an expansion in its accommodation, which is currently underway.

Meanwhile, Experiene Co has also been named as the preferred operator of two tourism experiences in the Gardens of Stone State Conservation Area (SCA), in the Greater Blue Mountains region.

Experience Co has proposed two attractions for visitors to discover the region, including the Lost City Adventure Experience, a fully-guided dual zip-line and via ferrata tour that will see visitors suspended 40 metres over the Lost City gorge.

The company also proposed a Gardens of Stone Multi-Day Walk – a small group, three-night/four-day guided walking tour experience featuring low impact accommodation.

The SCA is anticipated to attracted up to 200,000 new visitors, create around 190 local jobs, and generate up to $30 million in regional economic activity each year.

Subscribe To travelBulletin