REVEALED during its recent annual conference in Adelaide, ATAC General Manager Michelle Emerton told Travel Daily the app allows members to filter sales through various brands to instantly compare returns.
“Our members can go and put all their sales in [through various brands] and see how shifting that small amount of business is going to make a difference to their bottom line,” Emerton said.
ATAC is also developing an app that will help with the acquisition of new members, with the tech to be able to relay what prospective joiners will be able to earn in overrides if they were to join the independent buying group.
The cooperative has been out and proud about its goal of being more than just growing its membership ranks, with the need to maintain transparency and the entrepreneurial fabric of the group always paramount.
However, ATAC is also laser focused growing its network by finding the right kind of agencies, which is why it has recently introduced a new information pack to make the transition from being remote-based agency to an ATAC member even easier.
“We help [prospective members] learn more about how they should go about setting up their business, and this includes a checklist on ATAC membership, ATIA membership, accounting, mid office, back office etc.”
ATAC Chair Jack Taylor added that the new information packs were created as a key learning from challenges experienced in previous years.
“What we have learned through the process is that people maybe have not joined us in the past because the perception is it is too hard to start your own business- in this segment in particular.
“So we were trying to find a way to simplify that, to give these entrepreneurial minds the confidence to take the leap of faith and build their own travel business from the ground up with ATAC,” Taylor said.
Part of the push to scale up the suitable members will also see a new membership acquisition officer join ATAC’s head office (TD 09 Sep), which Taylor confirming the group is striving to have a person on board before 2026.
“It is a key priority for us post-conference, because it is an investment and something many boards before us deliberated over, and we resolved that it was time to challenge and test this concept,” Taylor revealed. “We’re confident it will yield strong results for our group.”
