THE South Australian Tourism Commission (SATC) has confirmed Emma Terry as new CEO, effective 09 January.
Terry has led the marketing division of Tourism Tasmania for five years, during which time she played an integral role in the successful ‘Come down for air’ campaign, as well as the transformation of its digital marketing system, including the recently launched Discover Tasmania website.
Overall, Terry brings more than two decades of experience in strategic planning, brand development, communications and marketing to her new role at SATC, and is also a Board Director and member of the Risk, Audit and Finance committee for the Australian Tourism Data Warehouse.
Minister for Tourism, Zoe Bettison, said she was pleased with the appointment, and believes that South Australia is in an ideal position to recover strongly from the pandemic, with $45 million committed to tourism marketing and $40 million towards major events.
“Emma has a thorough understanding of where South Australia sits in the global tourism market and knows what is required for our state to compete for market share and to get the attention of consumers, drive business and build a successful brand,” Bettison said.
Terry, who is preparing to relocate to Adelaide early next year with her family, said, “South Australia is an exceptional tourism destination that has it all, from incredible produce to diverse landscapes, unique experiences and amazing arts, culture and events.
“I understand the challenges and advantages of being a jurisdiction that competes against much larger states and I am looking forward to working closely with industry to continue the post COVID-19 recovery and unlocking future opportunities in what will be a dynamic and increasingly competitive environment.”
A statement from Tourism Australia expressed well wishes for Terry in her new role, and said, “We would like to thank Emma for her passion, strategic leadership and vision for Tasmania and the strong foundations she has built for the agency and the industry”.
The organisation revealed it will put acting arrangements in place from mid-November as it begins the recruitment process.