IN A landmark move aimed at transforming the landscape of the touring sector, this week we have unveiled the CATO Touring Academy, an initiative set to revolutionise the skillset of retail agents and newcomers to travel.
Recognising the consistent demand in the market place for highly skilled professionals, CATO’s newly launched certification program, crafted in collaboration with touring experts, is poised to redefine sector-specific training. Accessible online through a globally recognised platform, the academy provides a flexible and personalised e-learning journey designed to empower participants to gain expertise at their own pace.
As the touring sector undergoes continuous evolution, the need for comprehensive knowledge becomes paramount for travel agents to confidently promote a diverse array of options, unlocking lucrative commissions. The CATO Touring Academy directly addresses this demand, equipping agents with the essential skills and expertise to proficiently sell land-based holidays worldwide, culminating in a formal certification issued by CATO.
Scheduled to commence in Q2 2024, the academy represents a significant leap forward in supporting CATO members and the broader retail travel agent community, concluding in the attainment of CATO Certified status upon successful completion.
The program will include a comprehensive online curriculum, requiring participants to accumulate 200 points through mandatory modules, elective modules, CATO member brand and destination training, as well as other recognised activities, ensuring a robust and user-friendly learning experience for all participants.
One of the exclusive features of the academy is its collaboration with CATO Members, providing them direct access to the Touring Academy platform to build their own “white label” training content, aligning closely with each brand’s unique selling points. This tailored approach enables members to effectively communicate the depth and variety of land-based holiday options available through Australian operators.
In essence, the CATO Touring Academy stands as a beacon of innovation, transforming travel agent education and ensuring that industry professionals are equipped with the knowledge and expertise needed to thrive in the dynamic world of touring. Agents can register their interest in being the first to get involved HERE.
