Colorado-based corporate travel management brand Direct Travel has acquired long-term strategic partner ATPI, combining to drive over US$6 billion in total annual trade volume.
Direct Travel said it aims to build on the successful history of ATPI and invest in growing its market reach and impact in business travel and event management.
Post-acquisition, the combined entity will clear the path for an accelerated rollout of Direct Travel’s new platform Avenir Travel Edition, which is designed to provide travel managers with real-time intelligence.
Direct Travel CEO Christal Belmont said ATPI has a commanding presence in the international travel management space and a strong history of collaboration with its new owner.
“This partnership represents a pivotal moment in reshaping managed travel, allowing us to deliver tailored solutions and a seamless experience for clients across a range of sectors and of all sizes and locations – together, we will redefine what it means to offer The Perfect Trip on a global scale,” Belmont said.
ATPI is itself no stranger to acquisitions, having purchased Voyager Travel Corporation in 2014, Plan B Travel in 2016 and The Travel Authority in 2022.
ATPI had previously formed a business partnership with Direct Travel in 2017.
