Customers shopping at David Jones can now earn Qantas Frequent Flyer points as part of a new loyalty and rewards program featuring the two iconic brands.
The new David Jones Rewards program allows customers to earn their choice of either David Jones Rewards Points or Qantas Frequent Flyer Points when shopping either at David Jones department stores or online.
Members of the program can earn three David Jones points or one Qantas Frequent Flyer point for every dollar spent on fashion, homewares, beauty products and much more.
Registrations for membership of the new David Jones Rewards program have now opened, with the face of the program being the David Jones Dalmatian.
A tiered membership structure of Bronze, Silver and Gold will anchor the new scheme, with an increasing assortment of rewards on offer based on annual spend, while a mobile app will allow members to keep track of their points and perks via a central hub.
David Jones credit card holders can also double their points earn by paying for their purchases with their branded credit card.
The tie-up follows Qantas signing on earlier this year as David Jones’ new credit card rewards partner.
The timing is also poignant, with rival brands Virgin Australia and Myer deepening their commercial relationship this week to allow Velocity members to use loyalty points to make purchases at Myer department stores.
In addition to regular points earning, members of David Jones Rewards will also have access to bonus points events, member-exclusive offers, birthday rewards and more via the tiered program.
Qantas Loyalty CEO Andrew Glance said one in two of its members already shop regularly at David Jones, and the new partnership will unlock billions of new points opportunities.
“Our members are earning Qantas Points at record rates, and our partnerships are proving a hugely popular way for brands to engage and reward their customers,” Glance said.
