CRUISE Lines International Association’s Cruise Month is returning in October, with a new look.
This year’s Cruise Month will cycle through four weekly themes, covering ocean cruising (29 Sep-05 Oct), river cruising (06-12 Oct), expedition cruising (13-19 Oct) and luxury cruising (20-26 Oct).
Activities will include digital advertising aligned with the four weekly themes; Cruise Month coverage in major newspapers and specialist publications, and promotions by CLIA cruise lines.
There will also be a competition in which the Association’s travel advisors who launch their own Cruise Month events can win a travel package to attend next year’s CLIA Awards gala dinner.
The themes will be united under the banner #LoveCruise, with other activities planned this year, including an expanded social media campaign targeting new-to-cruise consumers and established cruising fans.
Through a rolling program of imagery and videos on Facebook, LinkedIn, and Instagram, the campaign will direct consumers to CLIA cruise specialist advisors.
The Association has also produced a new Cruise Month toolkit to support advisors to mount their own Cruise Month initiatives and amplify CLIA’s social campaigns.
The toolkit includes Cruise Month logos, social media tiles, imagery, videos, digital banners, a customisable flyer, and more.
Advisors will also be able to take part in Cruise Month webinars hosted by CLIA cruise lines, allowing them to expand their product knowledge and take advantage of the latest initiatives.
CLIA members can view a video guide to find out more about Cruise Month and learn how to take part.
The video, accessible online via the CLIA Members Hub, provides information and suggestions on how an advisor can mount their own Cruise Month campaign.
