Cruise Amigo goes live in Australia with Murray River Paddlesteamers

The new cruise-specific product, backed by Tour Amigo, is now servicing Aussie brands.

CRUISE Amigo has gone live with its first customer, Murray River Paddlesteamers, following the product’s launch by parent company Tour Amigo earlier this year.

The strategic partnership will see Murray River Paddlesteamers transform the way it manages bookings and reservations, as well as its’ customers’ online booking experience, as the cruise line transitions from system which was said to no longer met the demands of their multi-day cruise itineraries and b2b opportunities.

“Our onboarding experience with Tour Amigo was exceptional,” Murray River Paddlesteamers Chief Executive Officer Craig Burgess said.

“Despite the time zone differences, the team was excellent to work with right from day one.

“The positive impact was immediate…the new technology not only enhanced the customer experience but also resolved challenges like solo pricing, enabling smooth bookings for solo passengers.”

Burgess said Cruise Amigo has already made a significant impact.

“Our previous system couldn’t handle solo pricing, requiring customers to contact us for bookings,” he explained.

“Our very first booking included two cabins, one of which was for a solo passenger.”

Tour Amigo Head of Customer Success Aaron Moore said it has been a pleasure to work with Murray River Paddlesteamers during the onboarding process through to launch.

“The collaboration and sharing of ideas has been brilliant and a great example of how Tour Amigo values partnerships,” he said.

“As Murray River Paddlesteamers are an early adopter of our new cruise software that we have developed over the past 12 months, it’s been brilliant to see the results so quickly including bookings within the first few hours from launch.

“The Tour Amigo team are proud of what the software can do to enable cruise operators to massively increase their operational efficiencies and with lots more exciting enhancements planned over the next 12 months…our cruise partners current and new are going to see further features released.”

Murray River Paddlesteamers is partnering with Tour Amigo at a pivotal time in the cruise line’s history, as it prepares for the forthcoming launch of its new, larger vessel, Australian Star.

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