DESTINATION NSW has confirmed the departure of Chief Executive Officer Steve Cox.
The experienced tourism executive quietly finished up his tenure at the end of last month, with a recruitment process now being undertaken for a replacement, led by the Department of Creative Industries, Tourism, Hospitality and Sport.
Reflecting on Cox’s time steering NSW’s peak tourism marketing body for close to five years, Destination NSW said he had positioned the state as the largest and fastest-growing visitor economy in Australia.
“Steve has led Destination NSW since 2020 and during that time the agency has worked hard to navigate the pandemic,” Destination NSW said.
“[During his tenure], Steve launched the ‘Feel New’ brand campaign, delivered the largest Vivid Sydney in history, secured SXSW Sydney…and rolled out the Aviation Attraction Fund and other programs.”
In addition to wrapping up at Destination NSW, Cox’s LinkedIn profile suggests he has also ended his tenure as
Prior to joining Destination NSW, Cox was the MD of Dymocks for close to a decade.
