Club Med unveils new brand identity

CLUB Med has undergone a “brand evolution” to showcase its evolution into providing more premium, family-friendly, and eco-conscious experiences.

The new branding embodies “simplicity, modernised luxury, and playfulness”, according to Senior Director of Brand & Communications for Club Med North America and the Caribbean, Kevin Armstrong.

“When the complexities of everyday life are removed so one can focus on special moments, like having ice cream for breakfast and putting on ski boots, or if your family vacation actually feels like a vacation – That’s L’Esprit Libre,” he said.

The updated imagery will be complemented by a new website slated to launch in November, alongside renewed consumer communication touchpoints across emails, apps and in-resort signage going live this month.

The new branding follows the company’s robust financial results for 2022, which saw business volumes up by 100% compared to 2021 and a resort capacity growth of 62%.

The all-inclusive operator, which is owned by Fosun International, offers a portfolio of nearly 70 beach and mountain resorts across the globe.

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