CLIA to welcome second Masters Program cohort this year

The cruise industry's top travel advisors will have the opportunity to gain the sector's highest qualification.

CRUISE Lines International Association’s (CLIA) Masters Program has returned for a second intake this year, allowing top cruise specialists to gain the industry’s highest qualification.

The Masters Program’s next cohort will begin its training on 18 Sep, and for six weeks, will help CLIA travel advisors develop new skills and stand out from the crowd.

Participants will move beyond day-to-day selling, learning how to pursue new revenue streams, create a unique brand differentiation, and forge a distinctive position in a competitive retail landscape.

Other aspects of the Masters Program include capitalising on data and technology, and understanding the evolving online retail environment.

It will show candidates how to maximise their personal strengths, how to analyse and reach their target audience, how to develop brand strategies & business planning skills, and how to become integral to their clients’ online environment.

After completing the Masters course and assignment, successful participants will receive 100 accreditation points and enter the prestigious CLIA Cruise Masters ranks, with a higher search ranking on the Association’s website.

Head of Training & Development Peter Kollar said fewer than 2% of travel advisors are certified CLIA Masters, giving them a significant advantage as a cruise specialist.

“The Masters Program is available exclusively to CLIA members in Australasia & Asia who have achieved Ambassador status, which means they are already among the most highly trained cruise agents in the industry,” he said.

“By joining the Masters program, agents can take their skills to an even higher level, focusing on business development and creating new strategies to build their client base and sales.”

Advisors can register their interest by email to info-aus@ or click here to visit CLIA Masters Program for more information.

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