China leads the charge for Experience Co growth

The adventure tourism operator expects a big boost from China, Janie Medbury writes.

EXPERIENCE Co has hailed the continued return of Chinese travellers to Australia as a strong opportunity for the business to grow its inbound operations.

“Management maintains its view that the Chinese New Year 2024 holiday period represents a good opportunity for the group, due to Golden Week trading as well as increasing Chinese aviation capacity into Australia and NZ,” Chief Executive John O’Sullivan told investors at the company’s Annual General Meeting (AGM) today.

The skydiving arm of the business in particular has seen strong results, with booking volumes for last month up around 40% year-on-year, while the summer season for Experience Co’s Maria Island Walk has seen strong lead-in bookings.

The Reef Unlimited division continues to be effected by domestic & international tourism markets, with Cairns-based trading outperforming Port Douglas.

Investors were also updated by Bob East, Chairman of the adventure tourism operator, on new developments, including a new Trees Adventure site in Canberra. The site will begin construction early next year and is expected to drive organic growth in the Adventure Experiences sector.

During the AGM, the operator also announced Alexander White as a new Non-Executive Director of the company. White, who is taking on the role unpaid, is Managing Director of Richmond Hill Capital, a long-term holder of Experience Co Shares.

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