Travel representation firm Ascend Travel Group has been appointed to handle trade marketing services for Celestyal Cruises in the Australia market.
The appointment takes effect on 18 Nov and follows a recent local reorganisation which saw the departure of the line’s Regional Manager, Stewart Williams.
Celestyal Cruises is prepared to embark on a major three-year growth strategy helmed by the deployment of Celestyal Journey to join fleet-mate Celestyal Discovery sailing year-round in the Arabian Gulf, based in Doha.
The addition of the second ship will mark a 30% jump in capacity in the region year-on-year.
Celestyal Vice President Business Development, Janet Parton, said she is looking forward to working closely with Ascend Travel Group to broaden its reach and exposure in a key growth market of Australia.
Ascend Travel Group Director Lynda Wallace said she is thrilled to be appointed as the official representative for Celestyal Cruises in Australia.
“With both ships set to sail year-round next year, we have ambitious plans to double Australian bookings and with the majority of our business coming via trade channels, our travel agent partners are critical to our success,” Parton said.
Ascend Travel Group Director, Lynda Wallace, said the partnership marks a significant step forward in expanding Celestyal’s presence in the Australian market.
