THE Council of Australian Tour Operators (CATO) has unveiled new CATO and CATO Accredited logos to complement the CATO Accreditation scheme, which launched on 01 April.
The logos, designed to reflect the strength of the Council’s brand and membership, allow tour operators and wholesalers to show that they are CATO Accredited.
Developed in conjunction with the CATO Member Code of Conduct after two years of consultation with members, focus groups, strategy days and board meetings, the scheme is a fit-for-purpose program for the Australian land supply sector.
“CATO Accreditation provides an additional layer of peace of mind for Australian travel agents and consumers when booking international leisure travel,” Travel law specialist, Partner at Melbourne based Pointon Partners and CATO Board Member, Aaron Zoanetti said.
CATO Managing Director Brett Jardine added, “meanwhile membership renewals are taking place and we are delighted to see renewal rates are significantly up on this time last year”.
“The launch of the accredited logo will allow our members to proudly display their CATO accreditation when dealing with the trade and or consumers.”