Carnival overhauls sales structure

Carnival Australia has announced the completion of significant changes to its sales structure, which had previously resulted in several high-profile departures from some of its brands.

IN A statement obtained by our sister brand Cruise Weekly, the cruise line confirmed that the restructure reflects a possible separation in strategy by Holland America Line and Seabourn, allowing each to pursue separate growth paths.

As a result of the shuffle, P&O Cruises Australia, HAL and Seabourn each have dedicated Key Account Managers – Christine Oliver and Helen Courias at Holland America Line, and Anastasia Kitinids and Jennifer Compton at Seabourn.

Angus Mackay will remain in his role as Key Account Manager for P&O Cruises Australia, which will “continue investing in its sales team to ensure that it can best support its valued trade partners”.

The Key Account Managers will all report to Head of Sales, Andrew Thwaites, while dedicated Sales Support functions for all three brands will be overseen by Head of Sales Operations, Alex Pikardt.

Carnival Australia Vice President of Sales, Ryan Taibel, said the “comprehensive sales restructure” will put the company “in a better position to leverage the skills and expertise of people in the business, many of whom have dedicated much of their working lives to growing the cruise business and giving travel partners every opportunity to excel”.

“Irrespective of size, travel partners will have access in one way or another to the skills and service that sit behind our new structure,” Taibel said, highlighting that travel partners with cruise-focused businesses would “particularly benefit from the combined face-to-face and behind-the-scenes elements” of the new arrangements.

“Our new sales structure is deliberately far-reaching, to put our brands in the best position to succeed in the new environment, and to share their success with our highly valued trade partners,” he concluded.

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