VIRGIN Australia Chief Executive Officer Jayne Hrdlicka last month launched the Virgin Australia Business Flyer rewards program, a loyalty plan providing Velocity Points for both businesses and individuals simultaneously.
After joining for free, Business Flyer members will be able to double-dip on points wherever they fly, with Virgin committing to “significantly grow” its market share to 33% domestically among small and medium-sized enterprises.
Business Flyer members will be able to immediately access additional discounts up to 6% off base published airfares, while two Velocity Pilot Gold memberships will be gifted to Business Flyer members who join and spend at least $2,000 on flights in the first three months of participation.
Velocity Points earned by a business can also be transferred to any personal Velocity account to use for flights, upgrades, hotels, car hire, and through partners.
To help achieve market share goals, Virgin announced a return of service frequencies on key business routes to pre-pandemic levels, including the Sydney-Melbourne-Brisbane triangle.
Virgin also reopened its invitation-only premium lounges (formerly known as The Club) late last month.