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Bettridge makes big splash Down Under

IT IS certainly a busy week for Uniworld Boutique River Cruises’ global CEO Ellen Bettridge, who has flown into Australia to launch the TTC-owned brand’s 2023/24 program, as well as headline the biggest day on the local cruise calendar, CLIA’s Cruise360.

Bettridge arrived Down Under armed with the message that Uniworld is confident of attracting new customers as well as pleasing those already enamored with the cruise line’s adventures.

“Innovation is always at top of mind for us at Uniworld,” she said. “Each year, we strive to make the next river cruise season even better than the last.”

Among the new options for the 2023/24  season are three new itineraries in Europe, including a 15-day Grand Central Europe product which cruises along the Rhine, Main and Danube – through Switzerland, France, Germany and Austria.

Meanwhile exclusive new evening experiences have also been added to virtually every European itinerary in 2023, specially co-curated by Uniworld and local on-ground connections to enthrall guests. Examples include an evening at Faber-Castell in Nuremberg, a German pencil dynasty and one of the oldest family businesses in the world founded in 1761 on the Delightful Danube itinerary; as well as an after-hours visit to Bassins des LumieIres in Bordeaux, the largest digital art centre in the world devoted to major historical artists on the Brilliant Bordeaux  sailing.

New immersive shore excursions have been added to the cruise line’s Masterpiece Collection portfolio, while passengers will also have the flexible option of extending their cruise trips through Uniworld’s new extension program. The new service allows customers to add a few extra days to the front or back end of their trips in the form of a land program with luxury hotel or rail.

Uniworld CEO Ellen Bettridge, with newly appointed MD Australia & New Zealand, Alice Ager, in Sydney earlier this month.

Capping off the excitement for Uniworld this week was the news that Alice Ager has been promoted to the role of Managing Director in Australia & New Zealand.

“Alice has been an outstanding General Manager and is ready to take her leadership to the next level as Managing Director,” Bettridge enthused.

Ager arrives in the role after spending four-and-a-half years with TTC, before that accruing experience selling luxury travel brands such as Mandarin Oriental Bangkok and RSSC, with Bettridge crediting the promotion with Ager’s ability to steer the local team towards a significant growth in sales this year.

FEATURED IMAGE: S.S. Beatrice on the Danube.

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