Back-Roads Touring is offering travel agents the chance to score one of 13 spots on a 2026 trip to Northern Spain, the first famil it will run since 2019.
A dozen top-selling advisors and one wildcard entry will earn their way on to the ‘Highlights of Northern Spain’ tour in Apr next year, which includes flights.
The 10-day itinerary from Bilbao to Barcelona will showcase Back-Roads’ small-group tour style of travel, taking in all the architectural, culinary, cultural and historic sights of the region.
To be eligible, agents need to book and deposit any Back-Roads Touring product between 01 May and 30 Jun to earn a spot, with winners to be revealed by 15 Jul.
The incentive is open to all eligible agency consortia and home-based agents with the entry criteria based on the highest YOY revenue growth per store or individual advisor.
From 12 May, Back-Roads will also launch the new Wayfinders program to further reward topperforming advisors. Agents can access exclusive perks and members-only bonuses, including priority phone and email support, early access to campaigns, famils and events, enhanced status, and updates.
The benefits join the current price-freeze promotion offering 2026 tours at 2025 prices.
But the huge news does not stop there, with the Global Touring brand also announcing a brand refresh to coincide with release of new United Kingdom and Europe tours for 2026.
Informed by research over the last year, the rebrand includes the introduction of the new strap line ‘Expertly crafted small group tours’, but retains its iconic maroon tones and heritage feel. The rebrand is designed to appeal more to Gen X travellers who have now entered the brand’s 55-plus demographic.
