Baby Boomers are the most active travellers in the country, planning 1.3 overseas trips a year, almost double the national average, according to Bunnik Tours’ new report on the demographic’s travel habits.
Older women were also shown to be taking charge of the travel decisions, accounting for nearly 70% of the holiday planning.
Baby Boomers are actively seeking cultural immersion, unforgettable destinations and stress-free travel experiences, the report noted, with the hottest destinations being Japan, Italy, Egypt, Spain and Sri Lanka.
More than 95% are interested in lesser-known regions including parts of Africa, South America and Central Asia, with primary motivations including experiencing local culture (93%).
Additionally, six in 10 prefer travelling outside of peak seasons.
“What this tells us is that Baby Boomers aren’t chasing trends – they’re chasing meaning,” explained Bunnik Tours CEO Dennis Bunnik.
However, the biggest roadblock for travel for Baby Boomers were safety and political concerns (70%), followed by cost and budget, then weather events.
Meanwhile, the report also revealed that nearly half of respondents prefer to book with a human, with 74% trusting a traditional advisor over AI recommendations.
Close to 85% are willing to pay more for small group tours.
The Baby Boomer Traveller: 2026 Trend Report was based on a national survey of more than 1,000 Australians aged 60-80.
