As Titan Travel prepares to celebrate its two-year anniversary in Australia, its local customers are increasingly choosing its slowpaced ‘Stay and Explore’ tours.
Speaking with Travel Daily, Lynda Wallace, the co-founder of Titan’s GSA Ascend Travel Group, said older travellers are flocking to the option as they seek out the fun of being on tour but with deeper immersion built in.
“These are our tours where travellers stay in one location for seven nights and really get to explore that area,” Wallace said. “Our customers unpack once, they still get a great escorted tour to enjoy with expert tour managers, but they are not having to unpack and repack their bags – and for the older market, that is really important because they want to relax,” she added.
The ‘Stay and Explore’ options are also proving popular because of their flexibility with advisors.
“Agents are loving them because they are being sold as modules pre- and post-FIT. “So [clients] might have two river cruises and agents are putting a ‘Stay and Explore’ in the middle or at the start and finish of the sailings,” Wallace said.
According to Wallace, the growing appeal of Titan’s more immersive options is twofold.
First is consumers’ increasing desire for slow travel, but secondly is the cohort of travellers who are retuning to destinations in order to see them in greater detail.
“[Guests] may have previously done a tour where they saw 10 countries in three weeks, but now what they want is to go back to do all their favourite spots.”
Titan Travel has also seen strong take up for its tours from solo Aussies, with 25% of its product range available for individuals.
“Because our customers are an older customer base, they don’t always have active partners to travel with,” Wallace explained. “The number of solo tours on offer is set to grow, because Titan is really committed to solo departures and building more in because they fill up so fast.”
Wallace added that Titan is “loud and proud” of its target demographic of mature travellers, with an average age of around 67.
“Quite often there are people in their seventies, eighties, and even nineties on our tours, and Titan’s product is really built around comfort stops and all of the considerations for older people, which is really refreshing.”
Reflecting on the two-year milestone in Australia, Wallace said in reality, this month marks its the first full year of touring.
“We arrived late in 2023, and a lot of people had already booked for 2024, so we have got a lot of customers away in 2025 – especially in Europe.”
