AUSTRALIA and New Zealand is set to become the second overseas source market to the City of Angels behind China, Los Angeles Tourism shared at IPW in San Antonio, Texas this week as it kicked off ‘The Road to IPW LA 2024’.
The 400 media at the press conference also heard that the Hollywood capital attracted 230 travellers from Australia and New Zealand in 2022, a number which is expected to swell to 390,000 ANZ visitors for 2023,
Overall, the Californian city enjoyed a strong recovery, reaching 91% of re-pandemic 2019 visitation levels with 46.2 million total visitors. The announcement comes as LA continues to showcase its new experiences and products that make up “LA 2.0”, including the US$15 billion modernisation of Los Angeles International Airport.
“As we continue to welcome back international travellers, Los Angeles presents a host of all-new attractions, properties, and experiences making up what we’re calling ‘LA 2.0,’” LA Tourism SVP, Global Communications, Chris Heywood, said.
The city has also seen the addition of 6,700 hotel rooms over the past three years, the opening of new attractions such as Super Nintendo Word at Universal Studios Hollywood earlier this year, 26 Michelin-starred Angeleno restaurants, and a stellar line-up of major sporting events, including the FIFA World Cup in 2026.
The press conference also highlighted a year of centennials in LA in 2023, including the 100th anniversary of the Hollywood Sign, Warner Bros. Studios, Los Angeles Memorial Coliseum, and the Biltmore Hotel.