Aurora evolving trade support through Approach Guides partnership

The new collaboration will see Aurora become even more trade-friendly.

AURORA Expeditions has partnered with Approach Guides for the expansion of its trade marketing solutions, which will see travel advisors able to share market assets and access “content experiences”.

The free service will allow Aurora to evolve its trade support offering, with agents able to access video assets, imagery, and brochures, as well as pre-built multimedia content showcasing the cruise line’s itineraries and destinations.

There are also three content experiences which can be co-branded by agents, and shared to their clients via social media, e-mail, within a quote, or on their own website.

The ‘Antarctica with Aurora Expeditions’ experience provides an overview of the experience to the cruise line’s flagship destination; the ‘Adventure to the world’s wild places’ offers an overview of the company’s expeditions globally and the Aurora difference; and the ‘Go Wild with Your Bucket List’, which is the firm’s current global campaign, highlights some of the best small-ship experiences to be had this year.

Agents can access the service with their e-mail address here, with no registration or password required.

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