The Australian Travel Industry Association has signed a two-year MoU with the Association of Travel Management Companies (ATMC) designed to strengthen the organisation’s independence and boost member engagement.
The strategic partnership will ensure ATMC retains full control over its agenda and ambition, while members will gain access to ATIA’s national platform, policy expertise and government advocacy efforts.
Beginning from 01 Jul and running for 24 months, ATMC will be a dedicated corporate focused entity within ATIA’s parameters, maintaining a transparent, autonomous and shared decision-making process.
Together, the two organisations will advocate on issues affecting travel management companies and corporate specialists but will be supported by ATIA’s digital infrastructure and national reach. Dedicated budgets will continue to be prepared and overseen by the ATMC Committee but will sit within the broader ATIA corporate framework.
“With ATIA’s national reach and advocacy strength behind it, ATMC is better equipped to deliver for members whether that’s stronger policy engagement, more workforce attraction opportunities or broader industry collaboration,” said ATIA Chairman, Christian Hunter.
“For ATIA, this means stronger sector representation, greater alignment across the travel ecosystem, and a smarter, more united voice at a national level.”
ATMC members will be able to access ATIA resources as a formal committee, voting to make the arrangement permanent during the initial two-month term.
“To enhance our members’ interests, ATIA must create strategic partnerships to drive stronger advocacy and member outcomes to effectively represent and support the interests of our members and the broader industry,” said ATIA Chief Executive, Dean Long.
Newly minted ATMC Chair Penny Spencer said the deal aims to empower the organisation to remain member-led and focused on corporate travel while enjoying ATIA backing.
