Apollo could add to TTC stable

The American asset management firm may bolt on more brands, rather than subtract from its new asset.

THE Travel Corporation (TTC) may be combined with other similar businesses under the future strategy of its new owner Apollo Global Management.

The possibility was revealed by TTC’s new Chair Carl Leaver, who told travelBulletin about Apollo’s plan to significantly invest in its new acquisition.

“[Apollo] is very interested to explore other businesses they can buy and put together with TTC, so they’re quite acquisitive in that sense,” he explained.

“Their financial backing gives us the ability to invest in a lot the team have long wanted to invest in: better systems, heavier marketing, more investment behind the brands.

When asked what opportunities Apollo is looking at for TTC, Leaver said there is a wide range of possibilities in the sector.

“We’re obviously predominantly in land touring and river cruising, so those sectors are obviously of great interest to us from an acquisition point of view.

“Then there’s FIT, and we obviously keep an eye on that space as well. “It’s a very fragmented industry, there’s a lot of founder-operated businesses that amazing entrepreneurs have built to a size and are now looking for an exit…I think it’s a great opportunity to consolidate the market, to create a scale player.”

Leaver said TTC will be “more of the same, but better” under Apollo’s management, with no immediate changes expected to be enacted.

However, one improvement which will be targeted, he added, is a greater focus on booking lead times, and how these may be able to be refined for TTC’s Australian business.

Leaver said noted TTC brands do not have 2026 product released yet, as Americans typically book closer in to travel, in opposition to Australians, who classically book further out.

Subscribe To travelBulletin

Name(Required)