Accor begins restructure

ACCOR has kicked off the new year by making some major changes to its organisational structure, which it will gradually implement throughout the first quarter of 2023.

First announced in July last year, the move will see the hospitality company’s operations divided into two segments – ‘Premium, Midscale & Economy’, and ‘Luxury & Lifestyle’.

Group Deputy CEO Jean-Jacques Morin will oversee the Premium, Midscale & Economy segment, with his team comprising of Duncan O’Rourke as CEO Middle East, Africa, Turkey & Asia-Pacific; Thomas Dubaere as CEO of the Americas region; Patrick Mendes will take control of the Europe and North Africa regions; and Gary Rosen will lead the Greater China region.

The Luxury & Lifestyle arm will be headed up by Group Chairman & CEO Sébastien Bazin, and is structured around four brand collections, with Omer Acar overseeing Raffles & Orient Express from 01 March; Maud Bailly as CEO of Sofitel, MGallery and Emblems; Gaurav Bhushan as co-CEO for Ennismore; and Mark Willis as CEO Fairmont.

Both divisions will be supported by a Group Management Board chaired by Sébastien Bazin, which will ensure consistency and alignment between the two divisions, in terms of both the strategic priorities and performance levers.

The Board is composed of:

  • Besma Boumaza, Group General Counsel & Board of Directors’ Secretary
  • Steven Daines, Chief Talent & Culture Officer
  • Jean-Jacques Morin, Deputy CEO and Chief Financial Officer
  • Brune Poirson, Chief Sustainability Officer
  • Kamal Rhazali, Secretary General & General Counsel, Luxury Lifestyle
  • Floor Bleeker, Chief Technology Officer
  • Alix Boulnois, Chief Digital Officer
  • Caroline Tissot, Chief Procurement Officer


Accor believes the re-shuffle will help “accelerate growth and better address market developments, deliver the highest possible levels of service for all its stakeholders, facilitate accurate and effective fulfilment of guest needs and expectations, and provide clarity and performance to its partners”.

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