A Force for Good returns

HELENE Taylor is bringing back her ‘A Force for Good’ events next year, as she returns to the travel industry after a three-year hiatus.

The event will take place on International Women’s Day on Friday 08 March 2024 in Sydney, and has already gained sponsorship from The Travel Corporation (TTC), Intrepid Group and Lindblad Expeditions.

“The Travel Corporation family of brands fully endorses the importance and impact of the Force for Good event, and is delighted to continue its long-standing partnership, with specialist brand Adventure World taking the lead at the 2024 series,” TTC Australia CEO David Hosking said.

Taylor promised a line-up of “15 amazing speakers from around the globe”, revealing Dr Jill Robinson from Animals Asia as the headline speaker.

The one-day event aims to “shine the light on the environment, sustainability, people, planet and the great work the industry is doing in this area, along with what more can be achieved”.

Prior to the pandemic, Taylor held various roles in travel and tourism executive recruitment, including at TMS Asia Pacific and then her own JITO jobs website, before branching out into the events sector just over six years ago.

The Force for Good initiative continued to grow up until 2020, with plans to expand internationally into the US, before COVID-19 threw a spanner in the works, prompting Taylor to move into real estate.

In addition to resuming the Force for Good events, Taylor confirmed she would return to her work in travel executive headhunting.

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