By Joel Katz, Managing Director, CLIA Australasia
Australia’s summer cruise season has begun and the first international cruise ships are arriving for what promises to be a bumper season of cruising Down Under.
Around 70 ships will sail in Australian waters over the course of the summer peak, bringing cruising back to pre-pandemic levels and generating billions of dollars in economic benefits for communities around our coasts.
To help capitalise on excitement around the cruise season, CLIA has launched its biggest ever social media campaign for Cruise Month, directing consumers to CLIA cruise specialist travel agents throughout October.
Running across Facebook and Instagram, the campaign involves sponsored posts and videos targeting cruise-interested users across Australia and New Zealand. Each post highlights Cruise Month and the benefits of booking through a CLIA-accredited agent.
The campaign is also supported by sponsored influencer activity and a consumer competition in which entrants can win $1,000 towards their next cruise when booked through a CLIA-accredited travel agent.
Cruise Month is now in full swing and we’ve seen a huge amount of inspirational cruise coverage in weekend travel pages and online, thanks to our media partners.
To help member agents mount their own cruise month promotions, CLIA has provided a Cruise Month Toolkit which offers a range of digital resources. It includes official logos, website and social page banners, backgrounds for Microsoft Teams and video conferencing, email signature banners, social media tiles and assets, an editable cruise deal flyer, and more.
Cruise Month is something everyone can get involved in and we’re encouraging everyone to launch their own promotions and help build excitement among their clients. Visit Cruise Month to find out more and log in to the CLIA Members Hub to download the Cruise Month toolkit.
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