By Joel Katz, Managing Director, CLIA Australasia
October is Cruise Month, and with more than 70 international cruise ships headed for local waters this summer it’s a chance to celebrate a sensational season of cruising down under.
To help mark the start of a bumper season, CLIA is getting ready to launch Cruise Month 2023 with a four-week cycle of marketing campaigns and online initiatives celebrating all things cruise.
It’s about creating excitement around the coming cruise season and inspiring travellers to book their next cruise holiday. Importantly, it helps spread the message that CLIA-accredited travel agents are the best qualified cruise specialists in Australasia and the most knowledgeable professionals to help book a cruise.
Once again, Cruise Month will cycle through four weekly themes: Ocean Cruising (01-07 October), River Cruising (08-14 October), Expedition Cruising (15-21 October) and Luxury Cruising (22-28 October).
Our media partners are planning a wealth of cruise coverage and special cruise editions, so keep an eye on the newspaper travel sections throughout October. CLIA will also mount its own online campaigns, which agents can share and adapt through their own social media channels.
To help support member agents, CLIA has released our 2023 Cruise Month Toolkit which offers a range of digital resources to help get the most from October’s initiatives.
Available for download in the CLIA Members Hub, it provides a range of branded and editable marketing collateral that agents can use to mount their own Cruise Month promotions in Australia and New Zealand. It includes official logos, website and social page banners, backgrounds for Microsoft Teams and video conferencing, email signature banners, social media tiles and assets, an editable cruise deal flyer, and more.
Cruise Month is something everyone can get involved in and we’re encouraging everyone to launch their own promotions and help build excitement among their clients. Visit Cruise Month to find out more and log in to the CLIA Members Hub to download the Cruise Month toolkit