travelBulletin

AFTA View for July

...those that are ATAS-accredited are sending a clear message to industry stakeholders, government and your clients that you are committed to improving consumer confidence in the Travel Sector

Dean Long, Chief Executive Officer, Australian Federation of Travel Agents

AS WE end the financial year of 2022, many of you are commencing the process of renewing your ATAS accreditation. As Australia’s largest and most representative scheme, those that are ATAS-accredited are sending a clear message to industry stakeholders, government and your clients that you are committed to improving consumer confidence in the Travel Sector.

This commitment and unity of action is critical as all members of the travel sector work to navigate our new world post the pandemic. I am really pleased that we are seeing really strong early renewals from retail agencies, tour operators, wholesalers, ITOs and online agents.

The diversity of ATAS businesses is why we are able to work with mainstream media to be the voice of the travel sector ensuring that meet these standards are promoted and celebrated.

It is therefore exciting to be bringing back the National Travel Industry Awards on 15 October this year. The NTIAs are the pinnacle achievement for all business in the Travel Sector and recognise the best of the best. The NTIAs’ commitment to quality will continue with a reduced number of categories and a shift in our assessment matrix for this year. Submissions for the 2022 NTIAs will need to demonstrate how travel businesses and employees supported each other and the innovations we introduced to jointly survive and succeed. We are also really excited to have a new major sponsor and strategic partner for our NTIAs in Singapore Airlines. Singapore Airlines is one of the world’s leading airlines for service and quality and there is a natural fit with AFTA.

While we welcome a new major sponsor, we are also extremely proud to continue our long-standing relationship with travelBulletin. TravelBulletin as Australia’s leading trade publication and will continue to be the publication and program producer for the 2022 event.

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