Targeting new customers

by Simon Bernardi, Principal at Simon Bernadi Consulting incorporating The Australian Travel Agent Barometer (ATAB)Never before has there been more competition and opportunity in the Australian Travel Industry.A Rapidly Changing Industry In the past

The Business Travel Evolution

In a review of traveller data from a recent global and national customer survey, FCm identified that clients are viewing travel more holistically in 2015 – taking an end-to-end approach to incorporate all aspects of travel from intent to travel, pr

Don't Bank Sales, Bank Profit

By Sean Johns When I commence with a new client I ask them two questions that in most cases aren’t answered with any real clarity. The first is – what is your net profit as a percentage of your revenue after you take out a wage for yourself. And

Improving the Guest Experience

By Kenneth Rogers Accommodation providers are under pressure to deliver customer service experiences that differentiate them in a competitive market.  Whether travelling for business or pleasure, guests expect a certain level of customer service whe

The new age of relevance

By Oliver Tams Travel Management Companies (TMCs) have long held a place in the corporate world to decipher the complex travel landscape. Corporations have traditionally struggled to understand the language – the fare structures, the nuances of hig

Crafting a personal brand

By Peter Watson Over previous articles we have talked about the importance of choosing the network that will best deliver what you need to successfully run your own travel business.  We have discussed what is on offer from those networks and what yo