TWO major expedition cruise players, Aurora Expeditions and Hurtigruten, expanded their partnerships with luxury travel network Virtuoso last month.
Hurtigruten added Australia to its existing agreement with Virtuoso, while Aussie cruise line Aurora joined Virtuoso’s exclusive global preferred partner portfolio.
The Scandinavian cruise line’s expanded deal includes a dedicated Hurtigruten agent’s portal, brand training, and more, along with Virtuoso access to a white-labelled digital magazine for marketing and communications.
Hurtigruten APAC Managing Director Damian Perry said the decision to expand the relationship to encompass Virtuoso travel agents in Australia was necessary, as professional industry partners are “more critical now than ever before”.
Meanwhile, Aurora’s full slate of products are now accessible to a range of travel advisors in more than 50 countries across the world.
Aurora Chief Executive Officer Monique Ponfoort said, “becoming part of Virtuoso’s global network is a milestone accomplishment”.