Viking gets shipshape with new six pack
Viking Cruises has significantly shored up its growth plans moving forward by ordering six additional ocean ships to be delivered in stages from 2024.
The deal struck with Italian shipbuilder Fincantieri will raise Viking’s total ocean ship order and options to 16, with the six new additions scheduled to be rolled out over 2024, 2025, 2026 and 2027.
“This new order speaks to the positive response we have received from our guests and the industry,” said Torstein Hagen, chairman of Viking.
“As we continue to expand our brand, we look forward to bringing guests to more destinations around the world and introducing them to the Viking way of exploration,” he added.
The news accompanies a recent announcement from Viking that it will be bulking up its river fleet by adding 24 more vessels.
The rapid expansion strategy would see Viking build 14 river vessels in addition to the seven already announced for 2019.
“On a relative size basis, our market share has continued to grow year after year and we will absolutely intend to ensure our market share outpaces any of the other river cruise providers,” said Viking Cruises senior vice president of marketing, Richard Marnell.