U by Uniworld’s big reveal

Uniworld Boutique River Cruise Collection has opened sales for its new brand, U by Uniworld, which the line says is “flipping river cruising on its head”.

Targeting the 21 to 45 age range, the brand will begin sailing from 14 April 2018 on two refurbished Uniworld vessels.

Fiona Dalton, Uniworld MD Australia told travelBulletin U by Uniworld guests would be exploring destinations “like never before” and the vessels would be a “multi-purpose, incredibly functional and fun space that becomes the vehicle to see the destinations”.

U by Uniworld offers four eight-day itineraries which sail the Rhine, Main, Danube and Seine rivers, with overnight stops and longer stays in major cities, along with three “super cruise” options combining two or more of the above itineraries in a 15-day or 22-day trip.

Two five-day holiday departures are also available — Dashing Through The Danube and A Merry Little Christmas Cruise — giving guests the chance to experience the festive season in Europe.

Uniworld’s existing River Baroness will remain on the Seine and has been renamed “The B”, while the River Ambassador will become “The A”.

Both ships will be painted a shiny black, to make them “stand out on the river,” Uniworld ceo Ellen Bettridge told travelBulletin.

“We want people to know she’s different,” she explained.

Both vessels will have a black and white colour scheme with “splashes of colour” and The B will undergo a much larger makeover than The A, which already has a “quite contemporary look”.

Despite vying for a different market, Bettridge said the company decided to keep the Uniworld name in the new brand to denote quality.

“We’re really proud of the Uniworld name, we think that it represents quality,” she said.

“We could have absolutely come up with another nifty name but it’s under my leadership, it’s under my development and we thought it was important that it stayed a Uniworld name for the brand itself.”