TRIPADVISOR has unveiled a new-look “dynamic Travel Feed” which aims to expand the review site community to include brands, social media influencers and publishers. The platform, which is currently in testing ahead of a formal roll-out later this year, will allow TripAdvisor members to “create and view inspirational and helpful new forms of content,” including photos, videos and articles. Members will be able to create their own Trips which can be in-depth travel guides, itineraries or simple wish-lists of things to do while travelling.
TripAdvisor Trips can be made private and saved for personal use, or shared with the community to inspire others, while the new “Travel Feed” is said to help users discover more relevant information faster when planning a trip. When members log into the TripAdvisor app or website, the homepage will transform into a personalised stream of information, automatically narrowing as the user searches a particular geographic location.
