THE 100% Pure New Zealand Marketing Hub offers a range of professionally-designed and customisable marketing tools, to enable agents to capitalise on opportunities to convert sales.
Travel agents can find 100% Pure New Zealand brand materials, as well as specific marketing campaigns such as the current “Messages from New Zealand” initiative.
The hub includes assets such as videos, emails, social posts, web banners, digital advertisements, sales flyers, images and articles, with much of the material able to be customised to include agent’s own sales message, promotional package offers, contact information and branding.
Tourism New Zealand has also listened to agents and has a range of assets with themed travel experiences including luxury, food & wine, wildlife, adventure, maori culture, great outdoors, romance & relaxation, family/multi-gen travel and road trips, with more to come in the future.
The Marketing Hub will also include supplier partner offers.
According to Tourism New Zealand’s Head of Trade Australia Sandra Etter, the Hub will “arm [travel professionals] with the right tools to masterfully engage with their customers and tell relevant New Zealand stories”.
“These carefully curated tools aim to help build brand love and keep New Zealand top of mind for future travellers,” said Etter.
“Pre-covid, Australians made up over 40% of international arrivals to New Zealand.
“Australia’s close relationship with New Zealand makes it an important market to keep preference high.
“Despite the changes in travel, consideration remains high with 70% of active considerers fully supportive of the travel bubble,” Etter enthused.
Since the Hub’s launch two weeks ago, the initiative has been very successful, with positive feedback from trade and many forseeing the tool being useful even while borders still remain closed.
The Marketing Hub is only available to Australian agents currently, but Tourism New Zealand plans to roll out the assets to other markets in 2021.
Tourism New Zealand also recently hosted a training webinar on the Marketing Hub and how agents can use it. CLICK HERE to watch a recording of the training.
CLICK HERE to sign up for the new Marketing Hub.