Livn has onboarded hundreds of global operators on Google’s ‘Things to do’ (GTTD) program since joining as an official connectivity partner in the early phases. Since then, attractions operators have reported thousands of users being directed to their website through the ‘Things to do’ platform, with up to 15% of these users completing purchases commission-free.
As registrations are now open for tour operators, Livn has responded by launching a dedicated website at go.livn.world, Facebook page, and expanding the team to meet demand.
The new dedicated website caters to two core audiences –
- Attractions and ticket businesses that offer single or multiple locations like zoos, aquariums and stadiums.
- Tours and activities operators offering products like wine tasting, sightseeing or guided tours.
The purpose is to inform, educate and support the growing number of operators joining the program.
Find out how you can be involved by watching this short video:
Livn’s approach is consultative, which requires direct engagement with every participant in the ecosystem, including Tourism Boards, DMO’s, Advertising Agencies, Trade Events, and Tour Operators. The goal is simple – to help travel businesses understand the ‘Things to do’ program and get maximum exposure on Google.
Livn CEO, Mark Rizzuto explains how Google’s ‘Things to do’ has changed the landscape for smaller operators. He says, “Previously searches involving smaller tour companies would take users off to places like Booking.com and Expedia. When they completed the booking, these smaller business operators would then lose 30% of their product pricing via commission payments to a large OTA.”
“By expanding our offering, we’re giving operators resources that enable a far better model. Through ‘Things to do’, they will have significantly greater control of their distribution and pricing strategy,” he added.
As Rizzuto mentions, through the Livn partnership, tour operators would not have to pay commission, transaction fees, or cost-per-click on sales. Instead, they can choose a monthly publishing plan suited to their business, with the first month free as part of a current offer.
In addition to the revenue upside against the marginal cost, the ‘Things to do’ program will also deliver value by creating a competitive presence on Google despite an operator’s size. Increased discoverability to publish products alongside relevant Points of Interest with direct booking links to their website means improving profit margins and regaining brand control.
Livn’s commitment to helping businesses recover and build resilience is evident in the resources and focus it is placing on the Google ‘Things to do’ project. The hope is that operators will face a level playing field in the future with more control over their business.
Tour operators who join the GTTD program will get their first month free for a limited-time offer. Be part of Google’s ‘Things to do’ by registering HERE, and one of the team will get in contact with you.