Thailand flags ambitious growth
The Thailand Convention & Exhibition Bureau (TCEB) has set the country’s business events industry some lofty targets for 2018, forecasting 1,340,231 international MICE travellers who will bring with them an economic value of $4.49 million.
Those ambitions aren’t without merit, with the TCEB’s figures showing a steady upward trend of events since 2010, over that time recording close to double the number of visitors from 679,585 to 1.28 million in 2017.
Even more impressive than those numbers are the financials which show revenue over the same period more than doubled from $1.92 billion to $4.1 billion.
The breakdown of event type hosted in Thailand shows meetings made up 20.3%, incentives comprised 20.7%, events at 21.4%, conventions logged 23.4%, and exhibitions rounded out the rest with 14.1%.