Eric Lin, director of the Taiwan Tourism Bureau’s International Affairs division, has his sights set firmly on the Australian meetings market, with incentives a key part of the mix to boost Taiwanese visitation from Down Under. Speaking to travelBulletin in Taipei last month, Lin said he had aspirations to make Australia a “mainstream inbound market” for Taiwan, building on already impressive figures which show a 7% annual growth rate. In May Taiwan hosted the Select Travel Group’s annual conference, which took place at Shangri-La’s Far Eastern Plaza Hotel with about 250 delegates in total.
The three day event included a free city tour taking in key attractions such as the stunning National Palace Museum, a treasure-house of Chinese artefacts; the Taipei 101 skyscraper and the National Chiang Kai-shek Memorial. That just scraped the surface of the destination, with many attendees choosing to add on pre- and post- activities to explore further afield. Lin told travelBulletin he believed it was “not to hard to make this into double digit growth,” with numbers increasing threefold to 90,000 annually over the last few years. “We plan to put more promotional resources into the Australian market,” he said, with activity overseen by newly appointed regional director Trust H.K. Lin who is based in the Bureau’s Singapore office. In particular Taiwan is hoping to boost the number of business events visitors, who spend significantly more than leisure arrivals and also often return for a holiday after their meeting, conference or incentive.