The Sunshine Coast has launched its own dedicated Business Events Assistance Program in a bid to attract a greater share of the national MICE market. The program offers financial support for local businesses to attract conferences, meetings and exhibitions to the region.

Sunshine Coast councillor Jason O’Pray said the program would support the community to attract “high yielding national and international business events to the region”.

Expressions of interest are now open for the Business Events Assistance Program, with applications sought from businesses targeting events of 200 delegates or more for a minimum of two nights. Events must also attract 75% of delegates from outside the Sunshine Coast and must occur entirely within the Sunshine Coast Council area.

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