New Zealand spruiks its difference

Spread out over two islands, New Zealand has a lot to offer for events of all shapes and sizes, from conferences to incentives. It is this diversity that Convention & Incentives New Zealand (CINZ) is touting as it promotes the land of the long white cloud as a business events destination with a difference to key markets such as Australia.

CINZ chief executive Sue Sullivan said the country’s warm welcome couldn’t be replicated anywhere else.

“Along with superb new infrastructure in idyllic locations, our professional approach and our unique cultural identity make us easy to do business with,” she said. “We are seen as a safe and secure destination, another drawcard.”

Sullivan says the destination’s winning style was to “bring the outside inside”.

“This includes our food, wine, art, style of hosting, architecture and furnishings,” she said. “Our venues tell a story and they are billboards for our country.”

CINZ will promote its difference through the upcoming CINZ MEETINGS in May. Held at the ABS Showgrounds in Auckland on 30-31 May, the event is expected to attract 220 hosted buyers — including 90 from Australia — along with 195 exhibitors and 500 buyers.