Norwegian unveils Prima, first new ship in three years

NORWEGIAN Cruise Line last month opened for sale Norwegian Prima, its much-anticipated new ship, which debuted as the company’s most in-demand vessel.

Prima, the first of six in its new eponymous class, will offer guests exciting itineraries, and launch multiple new Norwegian concepts, including Concourse, Indulge, Food Hall, Infinity Beach and Oceanwalk.

Upon her delivery by Fincantieri mid-next year, Prima will also offer a variety of new experiences and thoughtful art & design, with Norwegian President & Chief Executive Officer Harry Sommer telling travelBulletin the cruise line “innovated with purpose” to create the ship.

Prima, which recorded record-breaking sales during her first day and week in the market, will also offer world-class service, including the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise category.

She will offer 13 suite categories, the largest variety of suites available at sea, and will also offer more wide-open spaces and vast outdoor walkways, resulting in the most outdoor deck space of any new ship.

Pool-goers will be able to relax on more total pool deck space than any other ship in Norwegian’s fleet, with multiple infinity pools overlooking the ocean, and a new outdoor spa with a glass-walled sauna and cold room.

Indulge Food Hall onboard Norwegian Prima

Prima‘s Haven on Norwegian suite complex has been elevated to offer an even more exclusive and centralised experience, now spanning eight decks, and relocated to the aft of the ship.

Norwegian evolved The Haven’s design to be more open to the sea than ever before, with the complex’s Courtyard also transformed into an expansive Sundeck, boasting a new infinity pool and a new outdoor spa, sauna, and cold room.

Guests have responded well to the changes, with Sommer citing 20% of opening week bookings for Haven suites.

The new infinity pool on The Haven’s Sundeck

“Not only will we begin cruising this July, we’re so proud and so incredibly happy to announce the start of an exciting new chapter as we introduce the Prima Class and the first ship in a line of unrivaled vessels with Norwegian Prima,” Sommer enthused.

“We doubled down on our brand investment in order to deliver unforgettable guest experiences that go well beyond expectations.”

“An exemplary representation of our brand evolution, bringing together our Guest First philosophy and our spirit of innovation, Norwegian Prima personifies everything our guests love about NCL and raises the bar. This brand-new class of ships is truly designed to put our guests first.”

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